Jordan Reeves

Strategic advisor working at the intersection of narrative, community, and capital.

I design narrative ecosystems. I help organizations align community insight, strategy, and lived experience so their work creates actual impact.

Over the past 15+ years, I’ve built and led initiatives across education, media, and social impact — from helping launch TED-Ed to leading a national nonprofit across 36 states to advising organizations like Google.

My work sits at the intersection of design, storytelling, and systems change — focused on how organizations listen, adapt, and build in partnership with the communities they serve.

I grew up in Hueytown, Alabama — Southern Baptist church, endless sweet tea, and a deep belief that I was responsible for saving the world from its moral decline. I’ve changed a lot since then. But I’ve always been someone trying to make the world feel more like home for everyone.

I started my career in New York, working across media, education, and community initiatives. After helping launch TED-Ed and Understood.org, I founded VideoOut, a national storytelling platform that operated across 36 states in partnership with grassroots organizations and LGBTQ+ centers.

Through that work, we produced more than 500 LGBTQ+ mini-documentaries — stories now on their way to the Library of Congress as a record of how communities survive, adapt, and make meaning over time.

Along the way, I’ve helped raise millions of dollars to support storytelling, education, and advocacy, working with partners ranging from grassroots organizers to organizations like Google, Marriott, Airbnb, Hulu, Verizon, Procter & Gamble, AARP, and Fremantle.

Today, my work focuses on helping leaders and organizations navigate complexity — aligning strategy, narrative, and community so their work is not only effective, but understood and supported. I design engagement approaches, facilitate strategic planning, and shape communications that reflect both organizational goals and lived experience.

At the core of all of this is a belief that storytelling isn’t something you layer on top of impact — it’s a way of understanding it, strengthening it, and sustaining it over time.

I’m also the author of Infinity Hotel, a fiction series exploring connection and belonging through a multiversal lens, and I’m currently writing We The Unequal, a nonfiction project examining economic inequality and the systems that shape access to power and opportunity.

If you’re working on something complex and want help shaping it into something clear, resonant, and actionable, I’d love to connect.

SpeakOut

Events Producer

I produce dynamic, monthly live events spotlighting storytellers who share their most compelling stories in 10 minutes or less. These events are designed to foster connection through shared humanity, highlighting diverse experiences and perspectives. The stories are then shared with community organizations, including LGBTQ+ centers, mutual aid initiatives, and grassroots movements, amplifying advocacy efforts and strengthening community bonds.

The Queer History of The South

VideoOut

Producer, Story Consultant

This video combats misinformation surrounding the LGBTQ+ experience, starting with the fact that one third of the entire LGBTQ+ population in the U. S. lives in the South. It highlights some heroes, events, and places important to the movement.

Fellow Travelers

Fremantle / Paramount / Showtime

Dramaturgical Consultant

I presented historical context about LGBTQ+ history, The Lavender Scare, McCarthyism, and the AIDS crisis ensuring the cast, crew, and production team understood the real-world impact of these social, political, and public health phenomenon on the people who lived through them.

Love Calls Back

Verizon + PFLAG

Producer, Story Consultant

This video shows estranged LGBTQ+ folks reconnecting with their family members.

It’s never too late for love to call back. Verizon and PFLAG are committed to connecting and reconnecting all families. Find support for LGBTQ families at pflag.org

A Living History of the LGBT Movement

AARP + NextDayBetter

Producer, Writer, Historical Researcher

In collaboration with AARP, we present "A #LivingHistory of the LGBT Movement" powered by AARP - a storytelling series honoring past, present and future heroes of the LGBT movement. We know that the history of the LGBT movement is still being written. By understanding our history, we can create a better future for everyone, especially for our aging LGBT older adults.

National Coming Out Day

Grey + VideoOut

Producer

What’s it like to be LGBTQ+ in advertising? The folks at Grey share their stories about an industry that has been not only welcoming, but embracing. From their personal lives to their professional experiences, they shine a light on what it means to be LGBTQ+ at work.

This video was filmed in partnership with New York-based advertising agency, Grey, as part of a special series for National Coming Out Day 2017.

LGBTQ+ Visibility Matters

Hulu + VideoOut

Producer

What’s it like to be LGBTQ+ in the entertainment industry? The employees at Hulu share their stories about being who they are and working for a company that values your individuality.

VideoOut partnered with Hulu, the only service that gives viewers instant access to current shows from every major U.S. broadcast network, to highlight the stories of their LGBTQ+ employees.

Tell Me Everything

The Tylt

Producer, Story Consultant

The series is about traveling behind the "why" to answer your questions about building something different and cool in the world. This video is about one of the first people to have COVID in New York City.

A TapDancer’s Craft

Tap dance, born out of the marriage of African and European dance traditions, went from extremely popular to barely existent to grand revival, all in under a century. Professional tap dancer and TED Fellow Andrew Nemr taps into the history of this truly American art form.

MUSIC AS A LANGUAGE

Music is a powerful communication tool--it causes us to laugh, cry, think and question. Bassist and five-time Grammy winner, Victor Wooten, asks us to approach music the same way we learn verbal language--by embracing mistakes and playing as often as possible.

Beatboxing 101

There's no need for instruments to make music; you can use the greatest instrument of all, your own body. Members of BEAT NYC teach the basics of beatboxing (think trumpets, bass drums, and everything in between), all while driving around New York City picking up a few friends.